February 24, 2011 1 Comment
Microsoft has posted a brief note on how their first update is going plus some Q&A. I for one am glad that Microsoft is taking a very transparent approach to the reported problems as that’s a good way to defuse any potential situation. The meat of the post talks about their success rate so far.
Contrary to some of the gloomy headlines out there, our preliminary internal data paint a very different picture about update progress:
- 90 percent of people who’ve received an update notification have installed the new software patch successfully. (So when your turn to download it arrives, chances are good this will be a non-event.)
- Of the 10 percent who did experience a problem, nearly half failed for two basic reasons—a bad Internet connection or insufficient computer storage space. Luckily, both are easy to fix.
For me personally, I don’t have a problem with update problems (mainly because I haven’t been able to update nor did the update brick my phone), missing features, and bugs that need to be worked out. Sure it’s irritating that my app can’t be found due to marketplace keyword search problems. But it’s all part of being an early adopter. However, from a consumer perspective I think it’s a tougher sell.
Apple received a good bit of leeway (and press worship for that matter) on any of the issues surrounding their first release. Of course, the iPhone was a huge game changer for phones and consumers, there weren’t any good competitors at the time and they adjusted quickly (not to mention their powerful PR engine).
The landscape just isn’t the same for Microsoft. Microsoft’s Windows Phone 7 OS may offer a different flavor than Apple or Android but I don’t think anyone can reasonably argue that WP7 is a game changer in the same way that the iPhone was when it first released. Microsoft is late to the game and every update problem, defect or missing feature that consumers encounter is just one more reason for the consumer to switch to any of Microsoft’s competitors or steer clear of WP7 all together.
Consumer perception is the reality here and for a company that already has trouble building mindshare, Microsoft simply can’t afford to be just okay or even above average if they want to take back meaningful market share. They need to be great at all aspects of their phone business…from marketing to simple things like the execution of updates. I absolutely believe Microsoft has it in them, I only hope they are able to show the consumer before the consumer loses interest.